Web Design
There are too many design companies out there that are only in it for the buck. They roll out web site after web site and tend to neglect the basics ... aesthetics, accessibility & usability. The first thing a visitor to your site is going to notice is if it looks professional or not. You don't like those "local cable commercials" that look like they were filmed with a VHS camera, do you? We don't either. So why would you want your online presence to be third-rate?
A company's web site, today, is its most valuable marketing asset. That's not to say that the Yellow Pages, TV and Radio, and other print marketing are obsolete ... but if you want potential clients to find you, and they're doing the proper research, they're probably going to be using the Internet to do that research. What that means is that you need your site to look good, it needs to be accessible to everyone, and lastly it needs to be easy to navigate so that your viewers can find what they're looking for.